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10 Through this report I am aiming to examine the software industry on an international scale It is an in depth analysis of an industry strongly dominated and influenced by a powerful monopoly examining the following a The market structure its history potential competition and its trends b The industrys conduct in terms of advertising pricing policies branding merger activity with particular focus on the main player c The industrys performance in terms of innovation due to new technology and the changing environment as well as profitability and efficiency 20 I have taken information from various sources these include extracts from the Independent Economist Computer Business Review and the MINTEL reports for 1996 and also from various sites on the Internet 30 Software is an extremely Labour intensive activity and therefore it is essentially a 100 value adding process It could possibly be labelled as a unique commercial phenomenon but it requires much maintenance and a continual need for improvement and enhancement The software industry can be split into three broad sectors Small Office Home Office SO-HO Games Industrial Use Because of the difficulty in separating consumer software purchased by individuals into applications destined for use by businesses and the home user I am going to primarily focus on So-ho home user market and takes account of the software packages bought mainly through out the retail market for the small or home office and which may be used for business education or simply leisure purposes The most common software packages sold to the So-ho user market are the following Business application software - word-processors spreadsheet databases desktop publishing programs programming languages utilities etc Operating systems - MS-DOS DRDOS Windows 3x Windows 95 98 Macintosh System 7 Educational software - eg Encarta 98 Entertainment software - eg games The definition does not
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