scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 703
What is Aardvarks core competence The general consensus of the reading states it to be Aardvarks creative ability Aardvarks reputation may be for its creativity but all advertising agencies must also be creative in order to compete in the market The company has grown from startup to a half billion dollar firm in seven years Given the aggressiveness and amount of competitors Aardvark has a niche but even Caldwell and Rafferty may not understand all the underlying reasons behind it Creativity seems to be too general of concept to be considered as a core competence The ability to research and develop a campaignsloganjingle that will stay with the target consumer and create brand recognition for products is their core competency Simply stated Aardvark is outstanding with the delivery of an impressionable message they can take the basic point of buy my product message and make it into the water cooler conversation As a core competence delivering an impressionable message expanding into market counsel is another expansion of how the company can be prosperous Aardvark is thoroughly familiar with its clients and the existing brands offered and what could be offered by them They seem to be capable in predicting whether or not the message of a new product can compete with other offerings and predict the amount of time the message will remain impressionable Finally for the reason that they must understand the market for a clients products they have expounding experience researching market trends across a variety of industries Rafferty demonstrates this during his luncheon and meeting with Caldwell presenting the fact findings about the openness of the potential market expansion and the players already in it This is also clearly shown by Raffertys research of the energy drink market Even though Rafferty knew the energy drink obsession might diminish he was able to put together a high-quality business case showing that just three years of exposure would be enough to generate significant profits
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA