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The introduction of new technology DVD for replacing videocassettes was an open format to avoid format wars However preannouncement of DIVX made confusions to the market on different formats Hence it had slowed down the adoption of DVD The effect was short-lived DVD survived and became a successful technology while DIVX failed to enter the market In the following the success of DVD the effects brought by preannouncement of DIVX and the failure of DIVX will be discussed The introduction of DVD was a breakthrough video product throughout 1990s One of the concerns of emerging a new product was the technological standards To avoid standard wars like Betamax format and VHS format video hardware manufacturers and movie studios sat together to compromise for one single standard DVD Its success can be viewed by two dimensions its stand-alone value and network externality value Lets consider DVDs stand-alone values First it was physically the same as CD which had been emerged into the market for several years This means that it could be easily accepted by consumers and consumer electronics manufacturers Second DVDs store ten times more information in which its visual clarity is twice of the videocassettes and it support more special features such as five-channel surround soundtrack widescreen presentation etc The advanced video technology brought to a higher level of insight on seeing movies Third as it was an open format DVD players could be used and produced more efficient and effective Consumers could also attain DVD players and DVD discs easily For the consideration on network externality some leading movie studios had been committed to release DVD disc even before the first DVD player release The nations second largest electronics retailer Best Buy had also indicated to fully support the DVD they believed that DVD would become mainstream in the marketplace Owing to network effects early adopters and many others video hardware manufacturers also embraced to the DVD technology As a result DVD survived
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