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Reebok International Ltd BUSINESS SUMMARY I General Background Information Reebok International Ltd is a worldwide sports and fitness company influencing the athletic lifestyle of the world since 1895 The story of Reebok International Ltd began in Victorian England when Joseph William Foster created the first known running shoe with spikes for members of his local running club Mr Foster had a victorious clientele of distinguished athletes through his company JW Foster Sons With the ability of being an aspiring entrepreneur Mr Foster handcrafted shoes for affluent runners during his time Fosters grandsons later expanded their grandfathers visions of igniting a passion for winning to do the extraordinary and to capture the consumers heart and mind They later transformed JW Foster Sons into Reebok International Ltd named after an African gazelle during 1958 Reeboks corporate headquarters is located in Stoughton Massachusetts This is where twenty six percent 26 of Reeboks 6300 employees work on being a leading worldwide designer marketer and distributor of sports fitness and casual footwear clothing and equipment The corporate offices business phone number is 617 341-7150 located at 100 Technology Center Drive Stoughton Massachusetts 02072 USA II Financial and Statistical Information Reebok International Ltd has had a good financial period supporting the fact that future prospects and financial outlook do seem rewarding Reebok International Ltd currently has three subdivisions the Reebok brand Rockport and the Greg Norman collection The Reebok brand the largest of the three focuses their products on athletic sports fitness and casual footwear apparel and equipment products Rockports product line consists of dress wear and shoes The company is also the North American licensee for Ralph Lauren footwear which launched a new line early this year Finally the Greg Norman business is more focused on golf apparel Anyone investing into a company should evaluate their opportunities of minimal risk along with their ability to control their
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