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1 Introduction Successful Business frequently seek growth and market share development by selling existing products in new markets this was the objective of a leading clothing company located in Damascus It aimed to expand to Aleppo market as its a vital trade center in Syria Acquiring accurate and specific information about the new market the potential customers and existing competitors is a critical step to enter that market The market impacts and directs all aspects of the companys activities and ultimately will lead to success or failure of the business In developing a market plan the primary functions are to understand the needs and desires of the customer select or develop a product that will meet that customer need develop promotion material that will make the customer aware 2 Information needed Knowing what we need to know is vital the seeds of success lie in the ability to ask the right questions Before making decisions we need to decide what information is needed to make a particular decision INFORMATION IS POWER Here is some information analysis and forecasts help the business succeed To develop budgets and forecasts we should know Market size detailed five year market forecasts trend analysis seasonal sales analysis To identify development opportunities we should know Market segmentation regional data analysis distribution analysis market location To monitor your company performance we should know Demand trends market trends industry structure company profiles 3 The influencing decision Set a suitable and accurate strategy to market the products Set an effective marketing mix Verify advertising technique to the target market Plan the positioning strategy and create the right image Determine the pricing objectives 4 Studying the Market 41 General Description of Aleppo Aleppo or Halab with 3 million people 2000 it is Syrias second largest city 193 kilometers north of Homs and 350 kilometers north of Damascus
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