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The Survival of the E-Business Starting out as a government and research network the Internet became available to the public in the early 1990s attracting millions of users Since then the Internet has become the largest and most important network In 1998 the Internet had 100 million users that number is doubling every year The Internet has revolutionized the businesses of today Instead of having physical stores companies can sell their products right off of the Web There are millions of electronic businesses on the Web some companies have been a huge success and some have been a huge failure In order for an e-business to survive a company must understand the market in E-Business the importance of E-Intelligence understand the failure of other businesses and develop an E-Readiness plan Electronic commerce enables companies of all sizes and all market sectors to compete on the same stage The Web slashes through the barriers of geography and time to reduce a companys cost Terry Hiles a e-businessman says With about 550 million potential customers using the Internet by the year 2000 the opportunities for electronic commerce will be massive If you dont wake up to whats happening youll lose out to companies youve never heard of based in countries you probably couldnt pint out on a map offering products you havent even dreamed of yet How else will you be able to market 10 of the worlds population Besides the vast market e-commerce has other benefits With a single virtual storefront instead of physical stores managing and supplying becomes cheaper and easier Also setting up a business is inexpensive on the Web The barriers to enter the market are low almost anyone can set up an e-business However this creates a more competitive market in which companies are forced to fine tune their profit margins and their product supply chains One way to efficiently optimize product supply chains is to allow business users in external
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