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Word Count: 6,900
Table of Contents 1EXECUTIVE SUMMARY2 2Introduction4 21Company Background Information4 22Mission Statement4 23Strategic Advice5 3Industry Analysis Medical Device industry6 31Five Forces Model6 32The trend in the industry8 4Competitor Analysis9 41Who is the major competitor9 42Comparison of TENS providers9 5SWOT Analysis11 51SWOT11 52TOWS13 6Facts and Finding14 7Improvement plan17 8Implementation19 81Internal Improvement19 82Marketing Strategy23 9Evaluation Control27 10Conclusion34 11Appendices35 1EXECUTIVE SUMMARY The purpose of this report was to generate a managing systems focusing on internal and external environments for the market of medical devices In this analysis I will present information pertaining to the many aspects of the industry The medical device industry offers a challenging environment for medical product development Engineers are actively involved in the design development and manufacture of materials and devices intended for a variety of life-sustaining applications The last three decades have seen a major growth in the number of medical devices There is hardly any organ or part of the body that has not been touched upon by the medical device development group Although the term Medical Devices as perceived today is not very old if we go through the definition of medical devices as adopted by the regulatory agencies like USFDA we can without any hesitation consider existence of medical device from the time a human being has existed Until recently these devices were used as conventional devices With the advent of knowledge in the field and increased concerns about the human life the regulatory agencies started identifying devices in accordance with their impact on the body and classify them accordingly The development of solid-state electronics and subsequent production of small portable devices has greatly enhanced the application of electrical currents for the treatment of pain The popularity of TENS along with the ambiguity surrounding its clinical application is highlighted by the result of a recent survey on the use of TENS The survey with 639-charted physiotherapists was carried out a very important issue When physiotherapists were asked to
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