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How do the producers of the three main home consoles target their audiences Microsoft being fairly new to this market have pulled out all the stops to try and out sell the PS2 and Gamecube Their marketing campaign was very controversial not only the TV adverts but also magazines and billboards The most talked about and most complained about is a TV advert which was put on air for the release of the Xbox and got a huge response The same advert was shown in Japan and America where the response was very different 136 Wrote to the ITC all complaining that the advert was distasteful and offensive The advert begins with a woman giving birth in a hospital bed The baby then shoots from the mother out the window while flying through the air you see the child age to manhood As the man gets older he begins to get closer to the ground he becomes and old man right before crashing into his own grave The advert ends with the words Life is short Play more Many people including some pregnant women in fact mainly women didnt like this advert and the complaints were upheld The advert itself is very cleverly done and did actually boost the sales of the Xbox This type of advertising is known as shock advertising and is meant to shock the audience so that advert stays in their head for a long time Its shocking because you just dont expect to see that type of graphic scenes in an advert A lot of people seem to have a thing about seeing someone die just because they know someone whos died and Microsoft knew this which is why they used it Also the death links in with the main slogan for their whole campaign Play more Along with the TV adverts Xbox also came out with some offensive adverts which were used in
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