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ADVERTISING CONCEPTS This paper is meant to explain some concepts of advertising in corteses Provocateur Three basic concepts I will explain as well as show examples of are Body Clowning Body Chopping and Subconscious Seduction These three concepts are widely used in the advertisement business today I will be providing and referring to some advertisements out of magazines to show these methods This should further help the understanding of the material being covered The first method advertising I will be discussing is Body Clowning Body Clowning is a technique used to show a happy or entertaining side of the product at hand In this type of advertising there are usually a man and a woman The man is being portrayed as very powerful secure and seductive Even if they are wearing next to nothing the men are still looking very powerful and intelligent While the men are being portrayed as the higher power in the ad the woman are acting very playful and are shown to be almost childish Some describe them as acting like clowns hence the name Body Clowning Now that we are in the 1990s we have started to change the role of this The woman is the more serious one as in ad 1 and the guy is acting more playful This ad shows a man in a football uniform jumping around while the woman is holding a cake and having excellent posture and acting incredibly lady like Though I could not find any advertisements on the traditional and more popular roles of this topic there are many out there This type of advertising if it is done correctly can be incredibly affective Body Chopping is another advertising concept that is incredibly effective in the modern advertising business This technique is used in a lot of clothing cologneperfume ads and make-up ads Body Chopping is when a certain part of the body is photographed and shown in the
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