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Amazoncoms primary focus on capturing internet customers by best serving them by tailoring the customers buying experience with a dynamic list of recommended buying purchases It does this by matching hisher search queries and stores those locally on cookies for the server to refer back to when looking for recommendations to display at the users interface Its seamless and innovative Amazoncom provides a community discussion board that lets people review products and share them with the rest of the community according to their experiences giving the buyer a better opportunity to make an informed decision Registration is required to post but casual browsers can read and take full advantage of the community reviewers review of the product These discussion boards are easily accessed when a person is browsing through a products page and can scroll down to see the listed comments of product reviewers who either bought the product from amazoncom or from another place and was either satisfied or not with the product and rates it from a scale to one to 5 stars along with detailed reason for their rating The written review is much more valuable because it illustrates what exactly what the person used as a criteria to rate the product The person viewing the site can judge from hisher self whether the criteria used to judge the product quality was objective enough to be credible Also another hidden benefit gained from this virtual community is being able to see what features of the product dont exactly work as advertised and doesnt get publicized by the retailers or the manufacturers This feature is also access at the bottom of the page in the feedback section The featured recommendations feature called so you would like to of the site featured on the bottom of the scrolled product page makes displayed recommendations what other products you might consider purchasing based on people of similar buying patterns and interest have bought It does
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