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Word Count: 929
In 1856 an article in the Richmond Enquirer read Freedom is not possible without slavery This quote still has some truth to it today American youths have become essentially slaves of the media giants under the guise of new freedoms and choices Only five companies control the entire fate of a teen pop-culture There is no individuality anymore one must and will conform to become a slave of the big five They control culture by consolidating ownership of different medias selling what sells quick through hyper-commercialism and essentially colonizing American youth Twenty to thirty years ago huge corporations that controlled all forms of media didnt exist There were separate corporations controlling separate aspects of the media business However since the late 80s and early 90s massive conglomerate corporations have formed that entirely control not only one but several aspects of the business According to Mark Miller these corporations control all of our culture industries from movies and TV and radio to music and book publishing and the web As Robert McChesney a media critic states in his PBS frontline interview The entertainment companies--which are a handful of massive conglomerates that own four of the five music companies that sell 90 percent of the music in the United States--those same companies also own all the film studios all the major TV networks all the TV stations pretty much in the ten largest markets They own all or part of every single commercial cable channel these handful of huge companies These five media giants are Viacom Disney News Corporation Vivendi Universal and AOL Time Warner Through dominating the business these corporations are able to push whatever they want into youth culture Typically this is whatever sells the fastest As Miller puts it The MTV machine doesnt listen to the young so that it can make the young happier It doesnt listen to the young so it can come up with startling new kinds of music for example
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