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Thats What They Want You to Think Opening kickoff 1999 I have waited for this day for three years The Cleveland Browns are back As I sit like a vegetable in front of the TV waiting for the kickoff I am thinking of whom I should thank for the return of my beloved team Should I thank Paul Tagliabue commissioner of the NFL Michael White mayor of Cleveland who lead the protest to bring them back or should I thank the owners of the other teams who voted to bring the Browns back to Cleveland Broadcasters voice takes me out of my daze and brings my attention back to the game Then Mr Voice- you know the guy who has the golden voice that could make cooked feces sound good- comes on and says This kickoff is brought to you by Visa Its everywhere you want to be Also brought to you by Office Max We go to the max for you And the Ohio Lottery Do you feel lucky today Then comes another three minute commercial break that states the same things that Mr Voice previously stated but in a much more drawn out and extended form It is now 107pm and I am still waiting for the 100pm Opening Kickoff I wonder if the game would have started by now if it werent for all of these lousy commercials Are the commercials holding up the game or are they just filling in the dead time as the players get ready on the field Well according to Rodula Tsiotsa Advertisings dominant role is demonstrated in the game modifications In order to enhance profitability the television industry has been able to manipulate the structure and processes of televised sports Examples of the rule changes that permit more commercials are official time outs at the end of each quarter television time-outs 2-minute warning in football and the 20-second time-out in basketball 1 In other
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