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The Cola fiasco brings the issue of Corporate governance not being adhered will lead to affect the business severly Resilience But the Dhara brand after Dropsy cases in India threat of Argemone Mexicana the minuscule mustard seed look-alike which wreaked havoc in most of the states in September 1998 is a growing brand today Its not that public memory is fickle it is the Amul Brand equity build by the social responsiveness led the masses to disbelieve that Dhara was a contaminated The Villain was not the organization but someone else Simillarly the Tata group brand -equity makes them come out with the punchline Desh ka namka for Tata salt and coming out unscathed in the public perception by the Tata tea Funding of terrorist and Tata Finance Fiasco Dilip Pendse faced the music not the Tata name It was not perceived as other Chain Roop Bhansali fraudRating agency Crisil assigned the highest corporate governance rating --GVC Level 1 --to Infosys Technologies Earlier another rating agency ICRA had also assigned the highest corporate governance rating to the software major It had assigned a CGR1 rating to the corporate governance practices of Infosys Crisil has till now rated four other corporates -- HDFC HDFC Bank Dabur and Hero Honda While Dabur received a rating of GVC Level 2 others were rated GVC Level 1 Likewise Icra had rated ITC PNB Gilts and Esab India It has assigned a rating of CGR2 to ITC CGR3 to PNB Gilts and CGR4 to Esab India This is on a rating scale of CGR1 to CGR6 where CGR1 denotes the highest rating Icra had also given a rating of SVG2 to Godrej Consumer Products for stakeholders value creation and corporate governance How They Stack up One of the major strengths of an organization is its Resileinceand Corporate governance focus help infosys to ward -off threats of Phaneesh mUrthy case Their Punchline Powered by Intellect
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