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Conceptual Art In Conceptual Art the idea of concept is the most important aspect of the work When an artist uses a conceptual form of art it means that all the planning and decisions are made beforehand and the execution is a perfunctory affair The idea becomes a machine that makes the art -Sol Lewitt From Paragraphs on Conceptual Art 1967 Conceptual art is a modern art practice in which the idea or ideas that a work expresses are considered its essential point with its visual appearance being of secondary often negligible importance It challenged traditional notions of an artworks proper form through new uses of language actions and processes to open up artistic fields in unprecedented ways Osborne 11 Viewers were encouraged to dynamically experience and respond to the art and become critics themselves This groundbreaking art practice was not without a strong set of roots in other movements such as Dada Surrealism Futurism and most importantly Minimalism Also paramount to the understanding of Conceptual Art is its inherent slant toward immateriality Minimalism In the mid-1950s artists began to shift their attention from the existential non-figurative paintings of Abstract Expressionism which was at the forefront of formalist modernism praised by critic Clement Greenburg to an interest in the ordinary and a use of subject matter derived from the everyday world Osborne 23-24 This shift would come to be known as Pop Art most notably associated with the New York artist Andy Warhol Warhols serial reproductions of everyday images such as Campbells soup cans Coke bottles money tabloid photos and famous people like Marilyn Monroe served to reiterate his idea that works of art could be treated as commodities in the same way as the actual cans of soup soap pads and bottles of coke would be Warhol eventually dubbed his studio The Factory and with the help of his assistants produced multiple screen-printings of the images he selected in a systematic production-line
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