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Just 10 years ago Englands infamous Jaguar automobile manufacturer was truly in the dumps boasting more defects per car than the ill-fated Yugo in a JD Power Associates Inc quality survey Now Jaguar is roaring to the top and in a recent study by JD Power Associates Inc the once-defunct Jaguar is racing ahead of notable brands like BMW Mercedes-Benz and Lexus More notably Jaguar sales are increasing exponentially and in 1999 the company posted its best-ever sales in 77 years In fact in 1999 exports are at an all-time high with more than 17000 autos being exported to Europe marking at 62 percent increase over 1998 with sales to Spain Greece and East Europe more than doubling Back home in England Jaguar is becoming more popular too The company sold more than 15000 Jags in England an increase of 33 percent over 1998 Ford Motor Company acquired Jaguar in 1989 and forged a partnership investing heavily in the car manufacturer Fords automotive segment consists of the design manufacture assembly and sale of cars and trucks and related parts and accessories The companys cars and trucks are sold and manufactured throughout the world with the United States and Europe being Fords biggest markets Fords automotive segment produces vehicles under the brands Ford Lincoln Mercury Jaguar and now recently acquired Volvo In order to increase international market share of its products Ford is diversifying its product lines and investing heavily in luxury cars and is actively increasing product lines to maximize on Jaguars new-found success Ford purchased Jaguar in 1989 for 26 million spending more than 6 billion to reinvent one of Englands premier auto makers Fords famous tag-line Quality is Job Number One represented what was sure the key to success for Jaguar Ford overhauled Jaguars product line worked cooperatively with Jaguar by letting them work to their strengths and supplying top engineers to infuse Jags engines and
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