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FORTUNE APRIL 4 2005 Inside the Shakeup at Sony Sony replaces Nobuyuki Idei its departing CEO with Sir Howard Stringer in 22 June 2005 The public previously had the impression that either Kunitake Ando Ideis previous nomination or Ken Kutaragi Mr Norio Ohgas favourite would take over this position Though Norio Ohga has given his title in 1999 to Nobuyuki Idei he stills hold the title of Chairman and interferes with daily operation and influenced directors board decision Ohga was first jealous of Ideis success when Idei gloating launched the PlayStation severely wounding Nintendo and all but exterminating Sega However things took an unexpected turn when Sony business plunged facing fierce competitors such as Apple Samsung Idei announced his successor as Sir Howard Stringer The board has consensus that six other insiders including Ando President and COO Idei CEO and Kutaragi PlayStation mastermind resigned after Howard takes over the helm and Howard would be given authority to nominate his own people In March 2005 Nobuyuki Idei named non-Japanese and non-engineer Sir Howard Stringer as the next chairman and CEO of the media giant Previously responsible for US operations Stringer has demonstrated his leadership ability having worked with other Sony executives to slash 700 million a year in US overhead costs Despite his success in the US market Stringer has a tough road ahead as he tries to bring Sony into the era of convergence and open communication - without being able to speak the language himself Nobuyuki Idei said that Howards job is to communicate better and to symbolize that convergence is for real at Sony Howard will need to seek consultation from other prominent CEOs such as Carlos Ghosn and Lou Gerstner to fight the battle for the better NEWSWEEK MARCH 21 2005 Sony is not Japan Sony new CEO is a non Japanese named Howard Stringer It elaborated that Sony has business has fallen drastically in company growth measurement Sony has fallen
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