scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 754
I love Nike Im not unique in my love for the company Im like the greater majority of Americans increasingly humans who look to the company for athletic footwear and attire While Im not in the growing group that has swooshified their entire wardrobe I recognize as much as the next Fool that they own a dominant position in the world of sportin shoes and apparel I also love Nikes marketing program The Company has designed promotions to establish its name as a stronger brand than the word America Nikes advertisements have preached inclusiveness merit and spirit in a nation that doesnt always prize those For instance the Tiger Woods promotions have effectively waved a scolding index finger at country-club exclusivity in America And these ads dont simply say Shame on you They champion the idea that false authority exclusivity and arrogance will get walloped by the qualities listed above -- the same qualities that are the Nike shoe and shirt and cap and the swooooooooooooooosh I also love their income statement Take a look at the positive business momentum over the past three years 1996 1995 1994 Sales 65 bil 48 bil 38 bil Earnings 550 mil 400 mil 299 mil Net Margins 85 83 79 Heres another company whose sales are growing dramatically but whose profitability is expanding at an even greater rate Over the past two years it has boosted net margins by over 7 12 At that growth rate in twelve years Nike will be driving 20 cents in profit per dollar of sales In the clothing and shoe businesses the likelihood of extending margins that high are nil But Nikes margin expansion over the past twenty-four months has been outstanding Not surprisingly the stock has also been a spinning slam-dunk over the past few years and over the past decade In 1987 Nike traded at 1share In 1990 at 8share
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA