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Word Count: 770
Unilever the global giant that has built some of the worlds best-known consumer brands is managing a period of huge organisational change At its heart is a five-year plan called Path to Growth which includes a re-shaping of the brand portfolio to concentrate on core brands significant improvements in supply chain and innovation a closer consumer focus and the building of an agile enterprising business culture Unilever has also undertaken a substantial acquisition programme including Ben Jerrys Ice Cream Slimfast and the much-publicised takeover of Bestfoods Successfully integrating new companies and achieving the Path to Growth are vital to Unilevers future success - and sound communication is the prerequisite Over the last 12 months Jack Morton Worldwide has worked closely with central teams in both London and Rotterdam to devise and deliver a series of global communication initiatives in support of Unilevers core business strategies Among the key success factors the London-based teams ability to engage Jack Morton sister offices in New York and Singapore to deliver consistent understanding of Unilevers brands and business goals across its worldwide sectors -- thus supporting this global client as a truly global communications company Among the initiatives already delivered Unilever Finance Conference June 2000 In order to deliver Path to Growth the Unilever finance function realised it must develop a sharper and more agile strategy for the future Jack Morton worked with the Finance Directors team in London to design and produce a two-day event for 250 top Unilever finance managers from around the world Held in the UK the event - which comprised a main plenary session workshops gala dinner and guest speaker - was designed around the core strategic goals of the new finance strategy This allowed the audience not only to immerse themselves fully in what the strategy would deliver for the business but also inspired each attendee to discover their role in achieving it After the event Jack Mortons integrated project
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