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ONLY HALF THE TRUTH OF COMMERCIALS How we spend our money what our fantasies desires fears and needs have been commercials taught us about new technologies and which products and trends lasted and which have nt Commercials taught us how to use disposable bladed how to have Kodak moment it gave us advice to Just Do It Television is a vehicle for our fantasy and imagination It is not a way of life Many children sit for hours at a time mindlessly channel surfing their way through life as opposed to living it Children need to be taught that the television just like every other appliance in the home has a specific function For example we do not leave the hair dryer on once our hair is dry or the toaster on once the toast has popped up We recognize the specific uses of these appliances and know when to turn them off I think children need to be educated about television in order for them to determine what is of real interest to them and what is not Television is pervasive and powerful It is hard to mentally shield ourselves from their numerous and persuasive ways when advertisers know too much about us for our own good Commercials has accumulated statistics about our daily life One toothpaste commercial stated Did you know that twenty-five percent of all food is eaten between meals Or a shoes commercial informs us that The average person spends over six hours a day standing on their feet Commercial have even gotten a grip on how our brain thinks and sees They know that shoppers will pick up a package with a picture on it faster than a package with only a simple design And that we are more likely to buy a round package over a square one Our fear that the commercials can make us think and buy anything they want proves to
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