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In this report I wish to discuss this most distinctive sitcom Malcolm in the Middle 2000- It is a family comedy series produced by FOX Broadcasting Company This program has been aired by TV3 since Year 2001 and now it is in the seventh season The sitcom features a dysfunctional middle-class family living in California The family comprised of two parents who work hard to keep the bills paid and try to control four bickering brothers and a baby boy They are holding on until the last one turns eighteen The whole story is written from Malcolms point of view who is the middle child The main competitors in the TV entertainment business in this country are TVNZ and TV3 As competitors each channel tries to televise the more appealing programs to attract audiences to their channel and away from opposing channels Malcolm in the Middle is aired by TV3 during prime time which is 800pm every Wednesday night In response to TV3 TVNZ has decided to show Scrubs on TV2 which owned by TVNZ Scrubs has a similar genre and format and appeals to the same target audience Since TV1 is also owned by TVNZ there is no competition between TV1 and TV2 Therefore TV1 can screen a program of a different genre such as Animal House a documentary about animal rescue to target different type of audience and expand the range they provide for Malcolm in the Middle was so successful that TV3 still shows episodes from past season at 430pm every weekday At this time children of school age and younger will be the majority with free time to watch the TV Most adults will be at work around this time Because of the demographic of availability TV2 screens their own live program for kids Studio 2 at this period Even the children are the majority at this time there are still some adults who will watch TV
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