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Word Count: 1,647
Everyday we attempt to influence others through many different methods We may speak in a certain tone or use certain catch phrases to manipulate people Most of the time it isnt even a conscious action but it just happens naturally Body language and gestures are also methods of controlling others Possibly the most well-known manipulators are politicians For politicians like George W Bush and Al Gore propaganda techniques are studied as a science and can dictate the results of an election From what they wear to how they speak politicians jobs rely on influencing a mass audience In this essay several different strategies will be analyzed which are used by politicians corporations and governments The information gathered from magazines newspapers and texts on propaganda will help explain these strategies The mainstream media carry out their propaganda service on behalf of the corporate and political establishment in many ways by choice of topics addressed by their framing of issues by their choice of sources of information and by their use of language Modern Propaganda p 137 From DeVilles Modern Propaganda there are seven different categories of language discussed that are used to manipulate the public In this essay I will outline the two most important types of linguistic propaganda covered by DeVille Modern Propaganda focuses on politicians and corporations but also includes minor acts of exploitation DeVille basically establishes the idea that there are many ways to window dress issues without blatantly lying Furthermore he puts forth the argument that certain politicians repeat words that are known to key into the fears and hopes of the public The first category of language used for political propaganda are called purring words Purr words as DeVille refers to them have positive and warming overtones that create an aura of goodness Examples of purr words include reform responsible accountability choice jobs growth modernization flexibility national security stability and efficiency Both politicians and corporations could use some
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