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Mission CriteriaFactsWhat does this mean What is our businessWal-Mart is a discounted store that provides their customers with Everyday Low Prices A survey conducted in 1985 by Discount Store News and Leo J Shapiro Associates proved that consumers shop at Wal-Mart for the price-sensitive categories of health and beauty aids housewares and appliances Wal-Marts product categories include soft goods apparel linen and fabrics accounts for 29 of sales hard goods hardware housewares automobile supplies and small appliances constitutes 28 of sales candy 11 of sales sporting goods and toys 10 health and beauty aids 9 gifts records and electronics 5 shoes 3 pharmaceuticals 3 and jewelry 2Wal-Mart provides consumers with Everyday Low Prices Our price sensitive merchandise allows our customers to get more for their dollar Wal-Mart is conveniently open seven days a week which is appealing in our market Our goal is to satisfy the growing needs of our customers Who are our customers Wal-Marts customers are consumers looking for price sensitive merchandise Our stakeholders are Wal-Mart employees shareholders business partners and our community Wal-Mart provides their customers with a wide range of merchandise at low prices Wal-Mart is capable of satisfying their customers with reliable and inexpensive merchandise The broad range of products offered satisfies the customers needs of discount prices and one-stop shopping Wal-Mart has expanded their distribution and store locations and has incorporated technology to provide their customers inexpensive high quality products What do we do for each of them Wal-Mart provides their customers with a wide range of merchandise at low prices The broad range of products offered satisfies the customers needs of discount prices and one-stop shopping To our customers we offer thirty-six merchandise departments Our price sensitive categories of health and beauty aids housewares and appliances appeal to our consumersWal-Mart is capable of providing their customers with a wide range of merchandise Wal-Marts low prices is the main reason consumers are extremely satisfied How technology used
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