scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 855
When it comes to marketing there are numerous ways to promote an item but basic marketing strategy states that the four Ps can describe the most important The four Ps are product place promotion and price A product may be a physical good a service or both Place is concerned with getting the product to the right place Promotion is just that promoting the product Finally price is determining the best amount to charge for a given product The product can be a tangible good or it can be a service The product can also be a mix of goods and services For example a car is a physical good but a car wash is a service However both of these items are considered products under the four Ps When deciding on a product one needs to keep in mind that the product should satisfy a need or want of a target market Place is focused on getting the product to the target market that has been identified After the target market has been identified the product needs to be placed in order for the target market to purchase the product A car wash is not going to succeed in Amish country Another concern of place is timing A product must be available when the customer wishes to purchase the product A customer is not going to want Halloween candy in December In order to get the product to the right place at the right time suppliers will use a channel of distribution A channel of distribution is any series of firms or individuals who participate in the flow of products from producer to final user or consumerPerreault 2001 p47 A channel of distribution may be short going directly from producer to consumer or it can be quite long going through several middlemen before reaching the consumer Once the product has been placed it must be promoted Promotion is concerned with telling the target market
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA