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Word Count: 851
In terms of women and sex appeal the world of advertising has changed a considerable amount Many of the advertisements which are seen in newspapers magazines and television fail to portray women in a more positive light The image of females in numerous advertisements are merely viewed as fascinating objects while they are also being displayed in a fashion that is supposed to appeal only to men ie exploitation of the body Though these types of advertisements are very effective at selling their products to consumers it seems as if the minds of women especially younger womenteenage girls are being corrupted as they are pressured to live up to the ideal image sexy and thin with a little extra curves In an advertisement for Jergens Ultra Healing Moisturizer sits a gorgeous middle-aged women whom is dressed a bit provocative wearing a tight fitted and shortened dress complete with a set of laced heels The woman has one hand polishing down one leg while the other hand rests upon her thigh Although this ad was intended for the purpose of selling moisturizer the image of the woman takes up more than one half of the page while the actual products size and placement affects the ability to even recognize what the advertiser is trying to sell But who cares Of course the advertiser does not appear to since hisher product is being replaced by the image of a skin-revealing-beauty It is the advertisements like those which are always enough to catch the attention of many consumers On the top corner of the ad the text reads Smooth skin is in which is implying that you should buy this product because apparently everyone else is doing it plus it is okay to look and feel like everyone else The text in the middle of the ad reads Ever think youd see beautiful and heels in the same sentence Not only is this statement referring to
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