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1 Introduction - Consultancy Task Thomas Barrs is a small snack shop located in the centre of Paisley Although the shop is currently successful busy and providing returns the owner-manager Thomas Barr has recognised that the business could improve As a result the consultancy team has been invited to complete a market research project to identify possible future marketing opportunities 2 Background Information Thomas Barrs began operations in 2000 as a Snack Van in Rowan Street Paisley The business was extremely successful and as a result the owner-manager decided to expand The business began operating as a fast food outlet from a shop in George Street Paisley in 2002 The shop is open from 7am until 3pm Monday to Saturday and is staffed by family members Thomas is owner-manager his wife and son are employees On occasion when the shop is extremely busy a family friend helps out The shop has been a success during its 4 years of operation However as with any company it has been recognised that the business could develop Thomas Barr is keen to improve his business and increase sales 3 Relationship with Client The consultancy groups Honours year student Victoria Kirkland will liaise with the owner-manager Thomas Barr on behalf of the team At the initial meeting both parties discussed what they expected from the project and agreed direction There are a number of snack shops and fast food outlets in Paisley which are in direct competition with Thomas Barrs The consultancy group will identify the main sources of competition and research their operations - menus prices and facilities Competitor specifications will be compared to Thomas Barrs The consultancy group will also segment Thomas Barrs target market and identify customer wants and expectations through research in order examine current performance and present suitable future opportunities to the client 4 Aim and Objectives The main aim of the project
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