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Assessment Task 3 - eBusiness Model Design Noteworthy quotations in context of assignment The greatest challenge in e-business is linking emerging technology to a companys new business design Kalakota Robinson 2001 In the future all companies will be internet companies or no companies Andy Grove - Former CEO of Intel Feb 2003 Executive Summary Imagine you are a company with a supreme global brand image a leader in your industry in both product innovation and sales and arguably the best range of products on offer in the market Will this sustain a competitive advantage for Mercedes-Benz with the evolution of e-business This report will evaluate and compare three selected websites from an e-business model design perspective From research I have defined an e-business model as the development and implementation of business strategies to sustain long-term profit growth utilising the benefits of the internet to promote strategic advantages in such areas as customer value and business process To help with classification I have used Afuah and Tuccis Value Networks model The three selected websites are Mercedes-Benz Australia Home Page - wwwmercedes-benzcomau A website designed to supplement traditional bricks and mortar dealer network by predominantly providing on-line infomediary services with the direct on-line sales of finance and insurance packages Mercedes-Benz Australia Dealer Extranet Portal - wwwdclinkdaimlerchryslercomau A website originally designed to automate existing processes to improve efficiency accuracy and the cost of data transfer Autobytel Home Page - wwwAuto-by-telcom This website tries to service the total life cycle of vehicle ownership by creating a virtual market where businesses and customers can interact on many levels within the automotive industry They have created an innovative value chain between dealers
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