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Word Count: 500
Written Response Today Tomorrow and Always The Golden Age of Illustrated Magazines in Mexico 1937-1960 John Mraz This article deals with the age of illustrated magazines in Mexico from 1937-60 The article depicts how the magazine industry went from being free from government interferences to being completely under the Mexican governments thumb and eventually displaced altogether by the arrival of television in Mexico The article is a guide taking us from the first real free Mexican Magazine Rotofoto which was truly free until it was shut down to the Mexican governments turn to the right in 1940 in which the press was at the service of the Senor Presidente whoever and however the Senor Presidente was The article follows the decline of freedom of the press to the point where the Press actually had a day called Press Freedom Day in which the press magnates paid homage to the president for having made possible the freedom of the press This was ironic because the freedom of the press had been taken away and replaced with something altogether different This according to the author was due to government advertising in the magazine industry Rich Subsidies were given to magazines such as Hoy and Manana which guaranteed that the image of the country that the PRI wanted to give was published in the illustrated magazines These subsidies were nothing more then bribes in which everyone from top to bottom got a cut One of the best sources used is Pages Llergo the founder of Rotofoto He described the situation best when he said In Mexican journalism it is more difficult to be honorable than to be a crook The magazines were also very patriarchic The message they often sent was that men should be important and women should marry important men The propaganda which was dished out during the 1951 miner strike proves just how corrupt the press at the time was
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