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Marketing Principles Trading and Exchange CADBURY Channels Access and Distribution Levels Purpose of a network and marketing channel Value network is a system of partnerships and alliances that a firm creates to source augment and deliver its offerings The domestic manufacturing sites are situated at the following locations 1Claremont Tasmania - At this site Cadbury manufacture boxed chocolate assortments moulded chocolate blocks chocolate confectionery bars and food drinks for the retail and industrial markets 2Ringwood Victoria - At this site Cadbury manufacture confectionery bars and bar pieces filled and hollow chocolate novelty units for children and the Easter and Christmas events as well as a range of industrial chocolates and compounded chocolate 3Scoresby Victoria - At this site Cadbury manufacture a range of sugar and caramel based confectionery and licorice product for both the retail trade and industrial customer The Cadbury brand has also been licensed to other selected food manufacturers who produce and distribute their range of Cadbury products notably ice cream These licencees are responsible for their own Covenant Action Plans Cadbury does not sell their goods directly to the final user between them stands a set of intermediaries performing a variety of functions Service establishments in particular supermarkets convenience stores delis petrol stations etc are highly involved marketing and distribution channels as this is where the target market exists With these establishments Cadbury products are made widely available and accessible to the main target markets Marketing channel performs the work of moving goods of producers to consumers see figure A manufacturer selling a physical product and services might require three channels sales delivery and service Cadbury use Sales Managers and Reps as sales channels telephone email and face to face as delivery channels and again Reps and Merchandisers for the setting up and display of products and promotions as service channels with regards to the supermarkets Wholesalers are a vital part of the supply chain for independent outlets and
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