scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,982
For our ISP research assignment Christina and I have chosen to analyze two leading companies in the clothing and accessory industry Calvin Klein and Benetton Both companies have proven distinction and success in todays global market as they have gone beyond the expected and have used alternative methods in their campaigns and structures to expand worldwide The topic of ethics and social responsibility has been a primary concern for these companies as both have been accused of disturbing and harming the public in terms of their procedure in addressing their customers Because ethical behaviour is subject to personal intuition and is not absolute in any context Calvin Klein and Benetton have been liable to hundreds of lawsuits as well as media aberration since the birth of their campaigns It has been noted that many scholars professors and experts alike claim that a social responsibility is highly ambiguous if even existent Many believe that both companys moral obligation to act in ways that serve not only their own financial interests but the interests of the general public as well has not been met Stakeholders or the people and groups who have been affected by the organizations performance are commonly disrupted by the images that each company portrays to sell their product Although many defenses have been made to rationalize their conduct there is still much question as to the dissenting effect it has diffused on society as a whole In short Calvin Klein and Benetton alike have chosen to walk the fine line of lewd and repugnant advertising to achieve ultimate success in a variety of markets worldwide Both claim that their ethics and social responsibility have been met although the average person does not believe so Company Profile Benetton is a company that dates back to 1965 when four siblings three boys and one girl decided to open a small store in their home town of Ponzano Italy Personal attention given to the
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA