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Introduction Background The validity of democratic elections in a country depends to a great deal on the awareness of common man The more information available to the common man the more he she tends to become a voter and play his hers role that is vital to electoral process Identifying the sources that provides this information to a prospective voter is therefore extremely important There are two main candidates for this source of information interpersonal communication and mass communication In this research we will use the 2002 national elections held in Pakistan as a use case Our goal is to identify the sources of information that played a major role in pushing prospective voters to actually vote on the election day In particular we would like to conclude what roles interpersonal and mass communication played More specifically we would attempt to analyze the roles played by the mass media television radio and newspapers The individual roles played by these different forms of media might affect different classes of voters It is important to find out which one of these forms of media played the most significant role in helping voters form their opinions It is also extremely important to find out how these sources affect a voters decision Incorrect or misinterpreted representation of information by mass media can result in a major class of voters being misled into making a decision that affects the whole nation Our goal would be to find out how in the 2002 national elections in Pakistan the different presentations of the same information by different forms of media affected voters decisions differently To summarize we would use the 2002 national elections held in Pakistan to answer some very important questions about influence of media on the electoral process Our first goal is to compare the effects of different information sourcesinterpersonal and mass communicationon the knowledge gained by prospective voters Secondly we would like to identify
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