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The Wal-Mart Story Wal-Mart is a national discount retailer offering a wide variety of general merchandise to customers Wal-Mart stores offer pleasant and convenient shopping in 36 departments including family apparel health and beauty aids household needs electronics toys fabrics and crafts lawn and garden jewelry and shoes In addition some Wal-Mart stores offer a Pharmacy Department Tire Lube Express garden center snack bar or restaurant Vision Center and One-Hour Photo Processing for convenience httpwwwwalmartcom Wal-Mart stores operate on an Every Day Low Price philosophy and are able to maintain their low price structure through conscientious expense control While other major competitors typically run 50 to 100 advertised circulars per year Wal-Mart produces only 12-13 major circulars per year httpwwwwalmartcom The cost savings associated with fewer circulars are passed on to the customer through lower shelf prices every day Wal-Mart associates strive to provide exceptional customer service a characteristic that is unique to the chain Everything possible is done to make shopping at Wal-Mart a friendly experience 2000 Annual Report When Sam Walton opened his first Wal-Mart store in 1962 in Rogers Arkansas it began what is now an amazing American success story httpwwwwalmartcom Wal-Mart is a place where prices are low and value and customer service is high every day Customers do not have to wait for a sale to realize savings because Wal-Mart carefully controls expenses to maintain their low pricing structure Wal-Mart has stores in all 50 states seven foreign countries and one US territory httpwalmartcom A key to Wal-Marts popularity with consumers is its hometown identity Shoppers are personally welcomed at the entrance by People Greeters Each store honors a graduating high school senior with a college scholarship Bake sales to benefit a local charity are also common for the company Backing such and identity is the industrys most efficient and sophisticated distribution system The system allows each store to customize the merchandise assortment to
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