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COURIER EXCHANGE - DESCRIPTION AND CRITICAL ANALYSIS OF A WEB-BASED ORGANIZATION AS INTERFACE FOR A VIRTUAL COMMUNITY IN HYPER-COMPETITIVE LANDSCAPES by Thomas Kostrzewa Coursework essay for e-business option M21 - Web-Based Social Forms submitted in partial fulfillment of the requirements for the degree of MSc in E-business and Innovation Supervisor Ph D Richard Giordano Birkbeck - University of London 2005 Opening E-VOLUTION IN AN E-COLOGY In order to respond to the emergence of new competitive landscapes most companies turn to new more adaptive ways of doing their work Driven by hyper-competition change and complexity in todays period of globalisation and empowered by the internet the ability to collaborate and share resources becomes key in the information age Hitt 2000 Bandungfenet Chaffey 2002 Castells 1996 This paper demonstrates how web-based organizations facilitate new social forms of collaboration in a hyper-competitive environment and how novel information processing interacts with social and organizational forms in a reflexive real-time trial-and-error process called co-evolution Tasaka 1999 It describes the application service provider ASP Courier Exchange CX as interface and facilitator of an online community and how its symbiotic relationships grounded in social bonding are necessary for a process of constant re-invention design and change NardiWhittaker Introduction TERMS AND CONDITIONS The concept of co-evolution this paper uses is derived from Hiroshi Tasakas Emergence a system interacts in a reflexive way within a complex social network Barabasi 2003 A web-based organization is a defined group of persons with one or more shared goals meeting and operating only in the internet one can argue whether inboundoutbound phone calls transform such an organization into a clicks-and-mortar entity Interface has many faces The one applied for this paper is that the interface is the applicationLeetaru 2004 And therefore not a finished entity but rather a point in an ongoing dialectical process PlumbDesignManifesto A virtual community is a computer-mediated
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