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Objective The objective of this portfolio is to analyze whether Pfizer Inc is a market leader of producing ethical products in the pharmaceutical industry in Hong Kong To achieve this objective Pfizer needs to enlarge and rectify their marketing communications such as adjust their promotional tools differentiate their productsetc Introduction Pfizer Inc is established since 1849 by Charles Pfizer and Charles Earhart and up till now it has 150 countries using their pharmaceutical products The headquarters is located in New York NYUSA and the research development location in England Japan France and USA respectively 120000 employees in world-wide Stock exchange listings at the New York Stock Exchange PFE London PFZ Euronext and Swiss In 2002 the revenues is up to USD324 billions Pfizer operations are established in Belgium Brazil Canada Cuba England Mexico Panama and Puerto Rico The variety of their pharmaceutical products is large which covers cardiovascular diseases central nervous system diseases genito-urinary system diseases upper and lower respiratory system diseasesetc Hank McKinnell PhD Pfizers Chairman of the Board and Chief Executive Officer leading a pharmaceutical company with 324 Billion revenues in 2002 and the Resources Development budget in 2003 is 71 Billion Pfizer Inc started from a fine chemical company since 1849 then up till now with 120000 employees in worldwide Merger and acquisition allowed for rapid growth and international expansion as more than 150 countries use their product brought into Hanks vision Pfizer Inc discovers develops manufacturers and markets leading prescription medicine for humans and animals and many of the worlds best-known consumer brands Our innovative value-added products improve the quality of life of people around the world and help them enjoy longer healthier and more productive lives The company has three business segments health care animal health and consumer health care According to the figure from the Finanical Times April 6th 2000 the 3-top worldwide pharmaceutical companies in sales is from GlaxoSmithKline GSK
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