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Abstract This report will focus on the planning function of management in a pharmaceutical company Within the report legal issues ethics and corporate social responsibility are shown to impact on the decisions that are made within the industry Management Planning and Ethics Paper One of the most important actions management does in an organization is planning These plans serve as guidelines for the future Plans need to be strongly associated with the companys overall mission Planning is the conscious systematic process of making decisions about goals and activities that an individual group work unit or organization will pursue in the future Bateman-Snell 2003 p108 Currently my companys mission is committed to becoming the worlds premier developer manufacturer and marketer of transdermal and transmucosal drug delivery systems In order to achieve this goal management must make and implement plans to achieve the organizations long term goals There are various plans that must be developed in an organization Single-use-plans involve a set of goals that are not to be repeated in the future Our manager recently devised a plan to go after the competition in the short term In order to increase our market share we need to take business away from the competition In the pharmaceutical industry generics play a large role in the profitability of an existing product Once a medication has a generic available the health insurance companies require patients to fill their prescriptions with a generic Our competition has a generic but our product does not have a generic substitute Our goal is to inform the physician of this latest development and sell himher on the idea of making sure the patient gets the medication that the doctor prescribed By prescribing our product the patient will not end up with a generic There are standing plans that focus on ongoing activities to achieve an enduring set of goals Our manager developed a strategy that is to be implemented every two
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