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There is a large debate erupting within our nations education system Corporate America is invading our classrooms and campuses at an alarming rate Corporate conglomerates such as Coca-Cola Pepsi Nike and US West are making their presence felt in the hallways gyms and classrooms from grade schools to colleges Should these companies be allowed to buy their way into the classroom The answer is no Corporate restructuring of our educational systems is not the way to solve our schools funding problems Big companies want to get into the classrooms as soon as possible Next year 53 million American children will make up approximately 250 billion dollars worth of immediate spending Long 20001 If the children are properly marketed this figure would rise exponentially in later years leading to a lifetime of brand recognition These children are beginning to associate certain products with the brand names that they see and use at school every day This will then likely cause these children to continue to buy the same products later in life as well This lifetime of purchasing power could lead to incalculable profits in future years Channel One is a daily newscast that is offered to students around the country Nearly 40 percent of American schools tune into Channel One everyday Manning 19991 A controversial entrepreneur Chris Whittle founded this company in 1989 These students are supposedly tuning into this program every day in order to keep up on current events and issues around the world However Channel One is now known as the most profitable in-school marketing campaign in the nation The company gives the schools which will allot time for students to watch the program free satellites and television sets What it also gives them is two minutes of paid advertising Stark 20001 Nearly all of the 86000 schools across the country use some sort of program where the schools receive money or equipment in exchange for proof-of-purchase coupons
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