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Word Count: 690
MEMO TO FROM DATE SUBJECTE-Commerce and customers According to International Data Corporation more than ten million people are purchasing goods and services online in the United States alone E-commerce allows people to exchange goods and services immediately with no barriers of time or distance E-commerce at its simplest form is a goal to improve the way business is conducted through technology I found many E-commerce business sites growing at an exceptional rate This technology includes marketing and online sales A business using e-commerce must provide a positive experience for their customers Because of the increase in the demand by customers the business must be able to provide properly functional sites Customers online want the freedom to buy items online from the convenience of their own home 1I feel we should establish an E-commerce business of your own book within the next four months but we must understand brand equity 2We should have control over your website so we must understand the criteria of finding a firm that will obtain this goal 3Finally it is essential that we understand the importance of Electronic Data Interchange aspects of setting up your website BRAND EQUITY Brand equity is providing access to your site that is error free Your site should be easy to use and easy to access By having these things you build customer loyalty This loyalty becomes an extra that will differentiate your business and products in the eyes of the customer The most important part of the site is it should be available and ready to take orders If your system crashes when taking orders not only are your customers going to have a bad experience but they will not be able to place their order Most people will take their business elsewhere and there is plenty of competition within E-commerce CONTROL OVER A WEBSITE In order to run a successful e-commerce site you must be able to
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