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Word Count: 810
According to Antonia Novello Surgeon General of the United States in SIRS Government Reporter the principle cause of death for those between the ages of 15 and 24 are alcohol related car crashes 1 Doesnt it make sense that we should concentrate our efforts into reducing this problem of alcohol abuse Apparently DISCUS the Distilled Spirits Council of the United States doesnt think so Worsnop says that on November 7 1996 they removed their voluntary ban of hard liquor ads on television and radio that had been in affect since 1936 219 He then states that the removal came right after Seagram a liquor company advertised for some of their hard liquor on KRIS-TV in CorpusChrist Texas 219 This movement is definitely a step in the wrong direction and action should be taken to reinstate this ban but this time legally First of all the removal of the ban gave DISCUS a bad reputation Already the four major TV networks NBC ABC CBS and FOX have vowed not to air ads for hard liquor Worsnop 219 DISCUS has also lost respect in the field of politics especially with numerous congressmen and the President himself Worsnop said Beer group representatives think DISCUS announcement undercut its credibility in Washington 219 Bill Clinton referred to the decision as simply irresponsible qtd in Worsnop 219 Secondly many of these advertisements for liquor have been said to target teens However Seagrams executive vice president of marketing strategy Arthur Shapiro said that Seagram had taken great pains that our advertising doesnt appeal to or aim at children qtd in Krantz 1 This is not so according to Katherine Prescott who pointed out the use of animals and a graduation theme in Seagrams commercial This seems to associate the use of alcohol with academic success when the two rarely coexist Tannert 2 Clinton also expressed his concern that the ban may cause increased drinking among minors Facts on File 492
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