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I have a personal passion for milk and milk products especially pure milk and skimmed milk and so I chose for my essay three milk ads One is from a US health magazine advertised by the 1995 National Fluid Milk Processor Promotion Board of the US for the promotion of 1 and skim milk The other two are both TV commercials one called Bedtime was made in Melbourne for the Conference of Australian Milk Authorities to promote the general public popularity of milk and milk products while the other Bounce was produced in London for the British firm Nutricia Ltds Cow Gate milk for babies For the sake of convenience I will refer to the three ads in my following descriptions and analysis as Skim Bedtime and Bounce General Description Skim uses a well-known and extremely cool-looking guy country and pop music singer Billy Ray Cyrus for the promotion Billy Ray wears long hair and is dressed in a cowboys costume with a top hat and both hands in pockets One distinct and rather peculiar feature of him is the mist of milk on his upper lips that at first glance might look like moustache He maintains his cool look and stares right at us and seems to be saying the texts right at the bottom of the page If you wont listen to my advice on achy-breaky hearts maybe youll listen to what the American Heart Association has to say Theyve also been singing the praises of 1 and fat free milk as a way to reduce fat in your diet And with all the same nutrients as whole milk I believe theyre headed for the top of the charts Below the texts we see in large white letters the word MILK and the tagline what a surprise Down on the left corner there is the symbol of the American Heart Association and the small lines Fighting Heart Disease
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