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10 Introduction Nowadays Internet enables business ubiquity allowing a company to conduct business everywhere all the time Internet usage and cyber marketing are growing explosively The worldwide Internet populations are growing more than 58078 million by the end of May in 2002 up from just 1 million in 1994 It also reports that 68 of marketers plan to increase on line marketing budget in 2003Internet source1 Cyber On line marketing is conducted through interactive on-line computer systems which link consumers with sellers electronically Kotler Armstrong 1999 Along with the boom cyber marketing has overturned conventional business strategies and plans invaded traditional cultures and spawned new ideas That is because of on line marketing provides a number of benefits to both consumers and companies For consumers the Internet is convenience it is easy to get the goods information For companies marketers can quickly adjustments to market conditions reducing the cost and building strong ongoing customer relationships Judgments made by people are different As far as I am considered I do not think cyber marketing can replace the traditional marketing There are some drawbacks about cyber marketing and need continuously to be developed The key to organizational health is the management should examine the continuous changing marketing environment adopting flexible strategies and behaviors to fit with the evolving marketplace it means cyber marketing should integrate with traditional marketing to more effectively deliver customer satisfaction In this essay we will explore that how traditional marketing has been changed and in some cases revolutionized by cyber environment At the same time we will analyze that why the cyber marketing cannot replace the traditional marketing 20 Cyber marketing has changed the traditional marketing in some aspects The importance aspects of the traditional marketing are exchange values ideas and expectancies whereas the nature of cyber marketing is to create and exchange information to increase the effectiveness of marketing ultimately In the following we will
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