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Right now I am attending The University of South Florida and I plan to major in advertising Today there is a lot of controversy in the ethics of advertising For instance the advertisement for Calvin Klein underwear He had a huge billboard in the middle of Times Square On that billboard was a picture of two little children in their underwear standing on a couch grinning and clowning around Critics complained it bordered on pornography and could encourage pedophilia The controversy appeared to be a clash between outraged religious conservatives and the bold fashion designer whos known for publishing the bounds of sexuality and taste in advertising From explicit sexual imagery to pictures that evoke tender emotions such as happy kids romping around in their underwear almost anything goes if it helps sells a product With the average American now exposed to 3000 advertising images a day ad designers feel a need to shock stand out and grab consumers in new ways eve n if it is totally out of line In the end the controversy led Mr Klein to cancel the billboard in Times Square In society there are so many different cultures and races Everyone in this world is brought up with his or her own beliefs and values which makes it seem impossible to be able to please everybody So what can you say is an ethical way of advertising your product Many people have many different answers to that question but there has to be a common ground where every one can get along An ethics of virtue relies on the development by people of certain kinds of character traits courage trust justice and compassion What a person should do is what those with the relevant character traits would do an approach that relies on experience and judgement not on the imposition of an external abstract principle to a particular situation Legal Ethics A man named Patrick Murphy believed
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