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Political Television Advertising The least effective ad that I chose I call the Lovers Ad This is not surprising in that at the time the ad was created television advertising was in its infancy The ad begins with a view of two hearts with an arrow crossing through it One heart is called Ike and the other heart is called Bob It is about Eisenhower and Stevenson running for president in 1952 The ad contains no musical soundtrack All sound effects are verbal sound effects There are no characters depicted in the commercial to reflect the targeted audience There are only two distinct voices that are talking to each other throughout the ad In 1952 blacks were largely disenfranchised Additionally since the commercial was done in the infancy of television and at the time not every household had a television like they have today the ad was targeted to middle to upper income class white Americans The central message of the commercial is the difference between the candidates views on lowering taxes and spending more on defense These messages are not implied they are stated Overall the commercial emphasize the positive qualities of Ike and negative qualities of Bob This is apparent from the dialogue between the two voices on the ad I believe this ad to be the least effective ad because the visual effects are poor the commercial is in black and white and I didnt find it to clearly make the points The ad ends with a song that was in my opinion demeaning to Ike in light of the fact that Ike was the Supreme Commander of the Allied Forces during World War II in the European theater The most effective ad I chose is the ad I call the Who is David Duke ad The ad takes the format of a well-known television game show called Jeopardy The ad opens with the word Jabberwocky and pans out to a
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