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Contents 1INTRODUCTION2 2AN EXPLORATION OF THE BALANCE SCORECARD4 3IMPLEMENTING A BALANCE SCORECARD INTO COMPUTING SERVICES6 31FIGURE 1 - COMPUTING SERVICES BALANCE SCORECARD 20067 4A CRITICAL ANALYSIS OF THE BALANCE SCORECARD11 5CONCLUSION13 6RECOMMENDATIONS14 7REFERENCES15 8BIBLIOGRAPHY15 9APPENDIX 1 - DISCOVERY INFORMATION BALANCE SCORECARD - 200616 10APPENDIX 2 - PERFORMANCE PLANNING DOCUMENT - SJB 200618 1 Introduction What is a balance scorecard Kaplan and Norton 1989 cited in Mooraj et al 1999 P482 describe it as operational activities aligned to an organisations strategy and then translated in to meaningful objectives This is then further translated in to effective performance measures that create a forward facing view of the strategy incorporating all areas of an organisation Kaplan and Norton 1992 discuss the implementation of the balance scorecard as a performance management tool and highlight several areas for consideration It is not enough to set measures and hope they will be fulfilled Senior and financial management must work together involving all levels of an organisation to make it succeed Unless employees can see the translation of high-level objectives into operational tasks and measures it will be difficult to gain commitment and motivation from staff What you measure is what you get Kaplan and Norton 1992 P71 However this can only be true if employees understand what is expected of them AstraZeneca is a leading pharmaceutical company with around 66000 employees worldwide The company is dedicated to the research and development of products and healthcare for the prevention and cure of unmet medical needs Computing Services is a regional group of about 42 employees within the DI Discovery Information department DI delivers ISIT products and services to the internal Research scientific community otherwise known as Discovery - customer base The purpose of this department is to increase productivity by developing innovative solutions and services which enable scientists to increase throughput and accuracy therefore reduce the Drug Discovery timeline Discovery Information has to consider both
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