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Word Count: 1,137
Bloomingdales International Customer Service AT BLOOMINGDALES WERE ALWAYS AT YOUR SERVICE Bloomingdales is successful because they have positioned themselves in the retailing market by offering unique merchandise from around the world targeting a affluent educated group of patrons aged between 35-55 years and focusing on Customer Service This marketing strategy has been the back bone of their success Advertisement campaigns of Bloomingdales has portrayed the focus of Customer Service with slogans such as At Bloomingdales were always at your service and You are like no one else in the world Bloomingdales is like no other store in the world Bloomingdales is like no other store in the world offering a unique retailing experience It has been referred to as the retailing theatre in some of the worlds most influential magazines Thus Bloomingdales has gathered a international reputation for their unique merchandise and services becoming a hot tourist destination The International Customer will have unique needs that will have to be catered too in order to achieve return business and new clientele LANGUAGE BARRIER World wide there is over 200 different languages spoken Thus there are vast differences among nations as to the languages commonly spoken Even within nations there is often diversity as to the languages spoken For example Canada English and French India Hindi and English Japan Japanese English and Korean have two or more official languages However the obvious language barrier is not the only concern Words have a variety of meaning within diverse countries To overcome this issue Bloomingdales has available Personal Shopping Assistant Service This is can be obtained at the International Service Desk here they arrange for Associate that speaks the clients native language to assist The signs in the store a mainly written in English however there is a Store Directory is available in most languages CUSTOM LAWS ie Stamp Duties
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