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Image Audit of Olav Thon Real Estates THE IMAGE AUDIT Corporate Communication 1998-99 Describe your organization and do a mini-SWOT analysis of it Olav Thon Eiendomsselskap ASA was founded and given its present structure in 1982 The company is a part of the Olav Thon Group It was introduced on the Oslo Stock Exchange in 1983 and the company has grown considerably since then The Group is mainly involved in real estate and operations in the hotel and restaurant trade The companys main strategy is to invest in business properties which is centrally located especially in the Oslo area In the long term the company aims to achieve the highest possible added value This may be achieved through redevelopment and efficient operation of the properties As of 010198 the companys property portfolio consists of about 350 000 sqm of rental space and the aggregate theoretical rental value of this portfolio is approximately NOK 408 mill As of 311297 the company had 1 743 shareholders Mr Olav Thon holds about 623 of the shares The semi-annual report as at 30 June 1998 shows that the Groups rental and other opertaing income for the first six months of 1998 was NOK 2111 compared with NOK 178 million in the first half of 1997 The percentage of shares held by Mr Olav Thon did not change The profit for the second half of 1998 was anticipated to be in line with the results of the first half-year MINI-SWOT ANALYSIS STRENGHTS good maintenance and standard of the real estates Safe tenancy conditions solid and secure real-estate management Flexibility regarding the size and situation of the premises Well established service apparatus and good personal service Attractive premises Long experience loyal customers niches offices general business premises shopping centers and hotels situation
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