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Word Count: 722
Toms of MaineA Critique of a Mission StatementTom s of Maine is a natural personal care products Company and the mission statement begins here They have all natural ingredients and they have a commitment to the environment this is what I had heard on the radio That sounds like a company that is worthy of my time So I decided to analyze Tom s of Maine s mission statement I saw in this company a business that cares about the environment so they must care for their employees customers and the general public Build a relationship with customers that extends beyond product usageto include full and honest dialogue responsiveness to feedback -line no 4This line is the key to the goals of the company It outlines in a concise manner how Tom s of Maine feels towards it s customers In the business that they are in mainly toothpaste the customer is the most important person to please If the customer is not happy they need to have a relationship with the business that encourages interaction This mission statement clearly defines Tom s of Maine s goals as outlined in the textbook Thompson and Strickland two authors mentioned in the text state that a mission statement should Broadly outline the organization s future coarse and serve to communicate Who we are What we do and Where we are headed Toms of Maine clearly was guided by this idea of a mission statement The mission statement points out that Tom s of Maine is committed to all aspects of it s business I have broken down their mission statement into three categories The first category I will speak about is The Customer This is where Tom s of Maine s values are written for their customer service ideals They are concerned with their product s integrity and they want the customer to know this As a customer one should feel safer and trust
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