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Executive Summary Kohler Co is a 129-year-old company strong in its tradition and focusing on quality and improving the level of gracious living for its customers A SWOT analysis is described in this paper to discuss the Strengths - quality and employee loyalty Weaknesses - slow traditions and limited customers Opportunities - increase hospitality division and sell to a broader range of customers and Threats - Porters 5 forces Due to the analysis provided the core competencies of Kohler emerge as high quality great design history and tradition and a commitment to gracious living for their customers Kohler Background Kohler Co is a world leader in plumbing and power systems but is diverse and sells products with more than a dozen brands other than just Kohler Some examples are Sterling Hytec Ann Sacks Baker Jacob Delafon and Robern The Kohler family of businesses extends from kitchen bath engines generators furniture cabinetry interior tile and hospitality such as golf courses resorts restaurants spas and hotels The Kohler Co mission is to improve the level of gracious living for each person touched by Kohlers products and services This mission is carried out by 20000 employees world-wide on six different continents The world headquarters is located in Kohler Wisconsin Kohler was founded in 1873 by John Michael Kohler to make cast iron and steel farming tools Ten years later Kohler created a horse trough and placed it in his catalog indicating that four legs could be added to create a bathtub This was the first plumbing product that Kohler originally created Since then Kohler has grown tremendously but is still a privately held family owned company with John Michael Kohlers grandson Herbert V Kohler running the company Herbert V Kohlers wife and three children also currently work for Kohler Co SWOT Analysis A SWOT analysis is used to analyze a situation or company for making decisions and helping to create strategies SWOT is an
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