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For the External Factors Analysis Summary EFAS I used part of the Strategic Audit found in Appendix 1A in Strategic Management and Business Policy Book as a resource along with Table 4-5 as a guide and from the readings of Scanning the Environment Albright 2004 Wheelen Hunger 2006 The external factors I looked at were advertising number 1 central theme for selling being able to sell All-American bears to foreign countries determining who the other competitors are buying raw materials from aboard Joan Martins shares other bear factory outlets and property surrounding the factory Wheelen Hunger 2006 I consider each of these factors important for various reasons Advertising is very important to a company especially for the Vermont Teddy Bear Co because radio is how they got there start and now with the computer-age they are able to hit nation-wide if not globally Wheelen Hunger 2006 For instance Vermont Teddy Bear Co uses the internet to conduct surveys using a Web application called Zoomerang from MarketTools Inc based in Mill Valley California Zoomerang assesses such variables as price design and bear names Vermont Teddy Bear Co has found a good correlation with how Zoomerang ranks customers preferences and how the bears sell The survey results also indicate the strength of demand for individual products Horowitz 2004 The Bear-Gram started the business and the Bear-Gram will keep the business growing The All-American made bear is something to be very proud of manufacturing All hand stitched and costumed by an actual person not a machine and a 100 guarantee by the company no matter what happens to your bear to repair it is worth the cost to anyone willing to buy a quality bear Wheelen Hunger 2006 See advertisement below THE VERMONT TEDDY BEAR LIFE TIME GUARNTEE All Vermont Teddy Bears are Guaranteed For Life If anything ever happens to your Bear you can send it to us here at the factory and
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