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Word Count: 428
This advertisement is used to show that this SUV is a rugged all terrain vehicle The landscape shown is harsh and unforgiving The advertisement hopes to show the reader that with this vehicle he will be able to go anywhere and do anything no matter what the obstacle The advertisement offers the reader something not possible in everyday life complete freedom from rules or boundaries The rocks that the SUV is traveling over are difficult to say the least but for most vehicles they would be impossible to traverse The picture is taken at an angle so the SUV appears the be tilted on its side causing the death-defying effect to be ever increased The lighting effects are also very important to this advertisement Red is the dominant color of the scene The cliffs behind the SUV are bright red orange and yellow The lighting below the vehicle appears to come from a setting sun Even the SUV itself is maroon and blends in well with the surroundings This red theme gives an almost hellish feel to the advertisement The advertisement appears to say The SUV has conquered the terrible landscape and is now triumphant over nature and its obstacles The apparent ruggedness of the advertisement is not quite what is seems though While the landscape is hellish and forbidding the SUV appears to have conquered it unscathed suggesting that the passenger has also survived with little harm This makes the SUV appear luxurious even in the face of danger Even in the uncivilized mountains the SUV remains sophisticated and luxurious The advertisement shows no words on the picture but the logo of Toyota is plainly seen in the top left corner This is the first thing that the reader sees when looking at the picture This is a technique of association that the advertisers use so that the reader will associate the raw rugged power with
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