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Introduction Toyota Corporation is planning on establishing a new business unit in the automobile industry Toyota is looking into the hybrid vehicles versus the standard gas vehicles Toyota understands the need for vehicles however we are at the mercy of other countries to supply the United States with the amount of gasoline Americans consume Therefore instead of looking at other ways of obtaining gasoline Toyota has redefined their vehicles to be dependent upon electricity Executive Summary By focusing on Toyotas strengths its existing and potential customers and the underlying values its customers need Toyota has forecast an increase in sales by more than 300000 vehicles per year and this is in the sale of hybrids alone This will enable Toyota to improve the gross margin on sales cash management and working capital Toyotas public relations and marketing plan will lead the way It renews Toyotas vision and strategic focus adding value to its target market segments of young upper income and professionals also known as the Y generation It also provides the step-by-step plan for improving Toyotas sales gross margin and profitability Toyota is building its business on the assumption that the consumer market is interested in high tech high performance environmentally conscience and fuel efficient cars Consumers who are not up to date in the latest car technology need to find a quality car maker offering a reliable choice of hybrid cars service and support Toyota seeks to fulfill these needs and become the leader in sales of hybrid automobile world wide Toyota provides both hybrid automobiles and services to make them useful to the Y Generation Toyota is especially focused on providing enough information to targeted consumers through a wide variety of media including focused public relations in order to make an informed choice Ultimately convincing consumers into choosing Toyota as their choice of preference for supplying high tech high performance and environmentally friendly cars Public Relations Issues Toyotas date of establishment was
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