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Executive summary Introduction and background to the company It is evident that we are living in an ever-changing society There is a growing awareness in the business world to ensure that products are ecologically sustainable meeting the needs of the present without compromising the future With the above view in mind I plan to set up an ecologically friendly beauty company selling fragrant handmade cosmetics based on natural ingredients essential oils and as few preservatives as possible The company shall be called Only Natural and will be located at Unit 5 Crows Lane Temple Bar Dublin 2 The objective is to provide a unique cosmetic product range that includes traditional cosmetics but with a new and exciting twist Our aim is to have the youngest freshest products in the history of cosmetics Our product range shall include fresh fruit-based face and foot masks froze shower gels chocolate-covered massage bars which can be massaged all over the body to scent and condition the skin solid shampoo and conditioners and huge hand moulded multi-coloured bars of soap to be cut and wrapped in-store Project outline Mission Statement We believe in making effective products out of fresh fruit and vegetables the finest essential oils and safe synthetics without animal ingredients and in writing the quantitative ingredient list on the outside We believe in making our own fresh products by hand printing our own labels and making our own fragrances We believe that our products should be good value that we should make a profit and that the customer is always right Our proposed strategy is to adhere to the following points RECYCLE The first step in order to be environmentally friendly is to recycle waste Paper from mail and advertising can be recycled This will allow the company to cuts costs and not waste money on dumping and incinerating By cutting costs it will also allow the company to use the extra funds effectively for example developing and
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